On any social media platform, it all comes down to the power of the algorithm. It is an unseen animal that can bring you a new string of followers or significantly reduce your visibility. This is important especially for a brand or company that seeks to constantly relevant and to engage with new clients. If you are considering how to increase your Instagram visibility, you are in the right place. With the following Instagram growth tips, you can build an Instagram presence that will rival the market leaders in your industry.

Engaging and High-Quality Content

It all boils down to content. This is what your target audience and potential new followers will interact with first. The two types of content on Instagram are photos and videos. We recommend that each photo/video posted must be interesting, unique, and of the best quality. Such can lure someone with just one look. These characteristics will set your content apart from the masses.

Interaction with your audience

Instagram values engagement between its users. With every post, ensure that you highly engage your audience. These should not be one-liners but conversation starters that bring more people on board. Instagram will rank you highly and improve your position on the feed page.

Hashtags and Trends

You cannot ignore the use of hashtags. They are the perfect way to increase your visibility and improve your reach. Hashtags make you interesting and show that you are in touch with what is trending in the market. Followers who search the trending hashtags will see your content and will click, comment or possibly follow you.

You should also talk about current affairs or do challenges. With many users on Instagram, you must think about how to differentiate yourself from the competition. Also, think about how the trend can sync in with your goals as a brand. Don’t simply do a challenge or voice an opinion that is not relevant to your market or target audience.


Influencers are a big thing on Instagram. They can be a useful tool when used right. Influencers have come to determine the uptake of services and products by an audience. Users today have more confidence in a product once given the ‘A-okay’ sign by the influencer. Do your due diligence and pick an influencer who is relevant to your brand.

Bringing it to a close

Though started much later, Instagram boasts more engagement and more influence than both Facebook and Twitter. Brands and organizations are prioritizing the social media platform when it comes to marketing their services and products. And that’s why you should put more effort and concentrate your efforts.

If you feel out of your depth, you can engage Instagram experts and professionals. SimplyGram is one of the leading Instagram service providers in the industry. They can provide you with all the expert tips and advice for your brand or company.

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